Every site I've worked on had a number that was stuck. My job was moving it.
I'm Mehwish Siddiqi. I've been doing SEO since 2021 — first as
self-taught practice on my own site, now for agency and freelance clients across health,
local business, and B2B niches. Technical audits, on-page fixes, topical content structure,
and Google Business Profiles are where most of my hours go.
page 3+→40+ kw in top 1060%→98% site healthPKR 27K→PKR 300K /mo~15→1,000+ impressions
About
SUMMARY
Most of what I do splits into two halves: fixing what's broken (crawl errors,
broken links, thin technical health) and building what's missing
(topical content structure, internal linking, local search presence). I got my start in 2021
practicing on a personal health-niche site before moving into paid client work in 2022 —
first freelance, then agency. I'm especially interested right now in how AI-driven search
(AI Overviews, LLM-based answer engines) is changing what "ranking" even means, and how
on-page content needs to adapt.
Technical SEOOn-Page SEOLocal SEO & Google Business ProfileTopical Authority & Internal LinkingKeyword ResearchContent OptimizationWebsite Audits (Ahrefs)Google Search ConsoleGoogle Analytics (GA4)AI Search Optimization (AEO/GEO)
Selected work
4 CASE STUDIES
Self-directed project · Health niche · 2021–2022
Topical authority rebuild
scattered pages→40+ kw top 10
Restructured internal linking around topic clusters instead of ad-hoc links
Grouped existing content by search intent to strengthen topical relevance
Result: 40+ target keywords reached the top 10, 10 of them in the top 3
Freelance client · Local business, Pakistan · 2023–present · via Fiverr
Local SEO & Google Business Profile
PKR 27K→PKR 300K /mo
Optimized Google Business Profile — categories, posts, review strategy, local citations
Targeted local-intent keywords across on-page content
Client's monthly revenue grew from PKR 27,000 to PKR 300,000 within 6 months. The client was also running paid ads over that period, so I'd count GMB and local SEO as a real contributor rather than the sole driver
Wbwizz.com · Digital marketing agency · 08/2022–08/2023
Technical SEO overhaul, 12+ sites
60% health→98%+ health
Audited and fixed 404s, broken links/images, robots.txt, canonical tags across 12+ sites
Set up Google Search Console and resolved every issue flagged by Ahrefs
Managed on-page SEO for 5–6 client sites concurrently
Medical-niche client, same role:
64.9K→197K impressions
in 7 months
Freelance client · Newly launched site · 2023–present
Impressions growth from zero
~15→1,000+ impressions
Ran keyword research and wrote content briefs from scratch
Suggested blog topics that landed on page 1 of Google
Reached 1,000+ organic impressions within 3 months of launch
Tools & certificates
STACK
Ahrefs — audits, keyword and competitor research
Google Search Console & GA4 — indexing, traffic, impressions